Triangular plan of Gucci, Balenciaga and BV
The triangular plan between Gucci, Balenciaga and Bottega Veneta (BV) refers to the competitive relationship and cooperation plan between the luxury brand BV under the LVMH Group and Gucci and Balenciaga under the Kering Group.
The goal of this program is to leverage the strengths and uniqueness of each brand to gain a competitive advantage in the global luxury market. Each brand has a different positioning and role in the program.
As a world-renowned luxury brand, Gucci is known for its unique Italian style and innovative design. It has a strong presence in the fashion industry and enjoys widespread popularity among young consumers. Gucci’s goal is to maintain an innovative and trend-setting position, constantly launching exciting products, and interacting with consumers through channels such as digital and social media.
Balenciaga is famous for its avant-garde design and cutting-edge fashion style. It focuses on experimental and radical innovations to break the traditional design rules. Balenciaga has a high degree of recognition among the younger generation of consumers and has attracted widespread attention through its unique products and bold promotional activities. The brand’s role in the triangle plan is to continue to push forward cutting-edge designs and trend-setting styles.
As a brand under the LVMH Group, Bottega Veneta is known for its exquisite leather craftsmanship and simple luxury style. It pays attention to traditional craftsmanship and high-quality materials, and is favored by consumers for its classic and timeless design. BV’s role in the triangle plan is to attract luxury consumers by maintaining its unique brand positioning and exquisite craftsmanship.
The competition and cooperation between the three brands will help to enhance the competitiveness of LVMH and Kering Group in the luxury market. By maintaining the uniqueness and brand positioning of each brand, while utilizing group resources and synergies, this plan is expected to drive the growth of each brand and achieve greater success in the global market.
