Perfume replaces lipstick as “spiritual comfort” in the epidemic

During the epidemic, lipstick sales have been affected to a certain extent, and perfume has become the “spiritual comfort” of many people. This phenomenon can be attributed to several reasons:

Sensory experience: Perfume has a unique aroma that can trigger people’s olfactory senses, thereby bringing pleasure and comfort. In the case of wearing masks and social distance, the sense of smell has become a more important sensory experience, and perfume provides a stimulation and satisfaction to the sense of smell.

Emotional regulation: During the epidemic, people are facing various pressures and uncertainties, and perfume is believed to have the effect of emotional regulation. The smell and composition of the aroma can evoke memories and emotions, helping to relieve anxiety, stress and low mood.

Create a personal atmosphere: Due to home quarantine and social restrictions, people’s lifestyles have changed. In this case, fragrance can be a way to create a personal atmosphere and a unique feeling. By choosing a fragrance that suits them, people can create a unique atmosphere and identity in their home.

Boosts self-confidence: During the outbreak, social activities and face-to-face interactions are limited, and people’s self-confidence may be affected. Fragrance is considered a tool for boosting confidence and self-expression, and by wearing a favorite fragrance, one can feel more confident and joyful.

It should be noted that this trend appeared during the epidemic, but it does not mean that lipstick will be completely replaced by perfume. As one of the representatives of cosmetics, lipstick still plays an important role in social and outing occasions. Everyone has different needs and preferences for spiritual comfort, so lipstick and perfume may have different functions and meanings in different groups of people.