How did Jacob & Co, who started out as bespoke jewelry, become a rising star in fine watchmaking?

Jacob & Co is a luxury brand originally known for its bespoke jewelry. However, over time, they managed to expand their business into fine watchmaking and became a rising star in the field. Here are the key elements of how Jacob & Co achieved this transformation:

Innovative design and unique style: A key factor that distinguishes Jacob & Co in the field of fine watchmaking is their innovative design and unique style. They broke the traditional watchmaking norms, combined creativity and luxury, and displayed time in a unique way. Their imaginative watch designs, attention to detail, incorporation of gemstones and precious materials make each watch a work of art.

Technological innovation and watchmaking craftsmanship: Jacob & Co is committed to continuous breakthroughs in technological innovation and watchmaking craftsmanship. They not only use traditional manual watchmaking techniques, but also combine advanced technology and materials to push the boundaries of watchmaking. For example, they have introduced eye-catching tourbillon designs, complex chronograph functions and unique mechanical structures, demonstrating their superior capabilities in watchmaking craftsmanship.

Celebrity collaborations and brand partnerships: Jacob & Co has established partnerships with many well-known celebrities and brands, which have provided them with important support and exposure opportunities for their rise in the fine watchmaking industry. Through collaborations with top athletes, movie stars and music industry superstars, Jacob & Co has successfully associated the brand with luxury, individuality and fashion, enhancing the brand’s popularity and reputation.

Market positioning and brand positioning: Jacob & Co’s success in fine watchmaking is also due to their market positioning and brand positioning. They set their sights on high-end consumer groups such as the rich and fashionistas, attracting their attention through limited editions and unique collection series watches. At the same time, their marketing strategy focuses on displaying the brand image in luxury exhibitions and events, enhancing the unique charm and attractiveness of the brand.