Gucci CEO reveals: Will continue to streamline wholesale business
Gucci’s chief executive recently revealed that they plan to continue to streamline the wholesale business, a move that has attracted widespread attention.
Behind this decision is Gucci’s adjustment of brand positioning and sales strategy. By reducing wholesale channels, Gucci can better control the circulation and selling price of products, and improve the uniqueness and scarcity of the brand. This move can also help brands interact more directly with consumers, build closer relationships, and provide a more personalized and unique shopping experience.
Streamlining the wholesale business can also reduce competition between brands and discount channels to maintain the high-end image and pricing power of products. In the past, excessive reliance on wholesale channels may lead to damage to the brand image, and the price reduction of products in the market may also weaken the luxury of the brand.
However, this decision also brought some challenges and risks. Streamlining wholesale operations can lead to lower sales, especially in certain markets or channels. In addition, it could cause tension with wholesalers, some of whom rely on Gucci products to attract customers and increase sales.
The disclosure of Gucci CEO shows that the brand is continuously adjusting and optimizing its sales strategy to adapt to the ever-changing market environment and consumer needs. Streamlining the wholesale business is one of the strategies they are adopting to gain better control over their brand image and sales channels. This will provide Gucci with more opportunities to drive the growth of the brand and create a more unique and desirable luxury experience.
