Delvaux opens China’s first ingenuity tour in Chengdu
On June 15, 2023, Belgian high-end leather goods brand Delvaux held its first “Journey of Ingenuity” in Chengdu, China. The purpose of this event is to show Chinese consumers Delvaux’s excellent craftsmanship and unique design in the field of leather goods, and to deepen the emotional bond between the brand and the Chinese market.
Delvaux is a luxury brand with a history of more than 180 years. It is famous all over the world for its exquisite craftsmanship and outstanding leather goods design. The brand is renowned worldwide and its leather goods are highly regarded for their unique style and exceptional quality.
During the “Journey of Craftsmanship” in Chengdu, Delvaux invited some craftsmen from Belgium to demonstrate their skills and process. Consumers who participated in the event had the opportunity to closely observe the production process of Delvaux leather products, and understand the craftsman spirit and unique craftsmanship behind the brand.
The event site also showcased Delvaux’s classic series and latest styles, including its iconic Le Brillant handbags and Tempête handbags. Participants can personally touch and feel the delicate materials and fine craftsmanship of Delvaux products, and learn about the stories and design inspirations behind every detail.
Delvaux CEO Jean-Marc Loubier said at the event: “The Chinese market is very important to Delvaux. We hope to show Chinese consumers our unique craftsmanship and brand value through the ‘Journey of Craftsmanship’. We hope that through this This event will deepen the interaction with Chinese consumers and further consolidate its position in the Chinese market.”
Delvaux’s expansion plan in the Chinese market is an important step for the brand in the Asian market. By holding the “Craftsmanship Journey” event in Chengdu, Delvaux demonstrated its commitment to craftsmanship and quality to Chinese consumers, further deepened its connection with the Chinese market, and provided Chinese consumers with a unique luxury shopping experience.
Delvaux’s “Craftsmanship Journey” campaign marks a new milestone for Delvaux in the Chinese market, while also reflecting the growing importance and unique demand for luxury brands in the Chinese market. With the increasing influence of the Chinese market in global luxury consumption, Delvaux will continue to show its unique charm in the Chinese market with its unique craftsmanship and elegant design.
